Backlinks are a key part of successful SEO implementation. It estimated that 75% of SEO success is from off-page link building and only 25% is from on-page factors. So it is now an obvious known fact that backlinks are integral to your strategies when it comes to improving your rankings.

Your backlinks from website with higher domain authority is basically a signal of approval, from Google and from other search engines such as Bing, Yahoo, DuckDuckGo, Facebook, Amazon, etc.,  of how authoritative and credible your website is – a reality which becomes achievable thanks to link building.

The Best Link Building Strategies

Professionals and beginners link builders both are looking for the best and effective current link building strategies which can be applied on SEO link building daily task to achieve the result they desire. So in this article, we will not only look at some of the best and proven Link Building strategies but also we will learn the current SEO trend that works in 2020.

So whether you simply want to blog online, or use the powers of the internet to make some moolah for yourself, here are the 10 best link building strategies that will help you accomplish your goal, whatever it may be.

1) Guest Posting

Guest posting is probably the most typical strategy for link building you will find on this list. Understanding guest posting isn’t rocket science. You write an article relevant to your website and products to be published to someone else website related to your niche as a guest poster with the hope of attracting their audience base attention to visit your website.

The website you write your article for will often allow you to insert at least one backlink of your own into your written article, probably in the content or the bio. It is important to have a guest post only from a website that is related to your products or target niche.

2) Link Reclamation

Reclaiming your existing link is an effective way of building strong links. If your brand is a fairly popular one, then this strategy will work wonders for you. You can implement this strategy by searching Google with this operator: “your brand name” -site:yourwebsite.com.

You can try replacing the first keyword with the product you are offering or with your brand name. This will end up pulling every instance of your brand is mentioned online. You can use tools like Ahrefs content explorer to do this conveniently. The next step is to simply thank them for mentioning you.

3) Resource Page Links

You will find many websites online that have this “Useful Links” page. If you succeed in finding such websites in connection to your brand or product, then they could provide you with a streamlined way of building links.

For e.g. if you have a woodworking business, then use keywords like “Woodworking” and then tag on advanced operators like the below e.g.:

  • Keyword +inurl:links
  • Keyword+ Favorite links
  • Keyword + “Useful Links”

Pick the result that is the most relevant to your business. The closer your keyword is associated with your business the more likely you are to be met with competitors who are unlikely to link to you. If you have exhausted your keywords, then you can go to adjacent niches and niche up.

4) “Link Bait” Content

As the name suggests, you are basically creating links that are designed to attract. This strategy requires the link builder to be a little creative in his endeavor. If executed with precision, link-bait content can go viral very easily.

The link-bait content should be any of the following things

  • It’s buzzworthy
  • It’s inspirational
  • It’s extremely valuable
  • A very visual way of displaying content or data.

5) Competitor Research

If you have a competitor that has been building a link for quite some time, then this strategy is for you. All you have to do is kind of reverse engineer what they’ve been doing.  To do this right, analyze your competitor’s link on a case by case basis and understand the following:

  • What did they do to get that link?
  • What type of link is it?

6) Trends and Recent News

Always be on a lookout for news and trends that can inspire your new content. By using google trends, you can find out what news is trending and then create ideas that are relevant to your product or service.

7) Getting links from Colleges and Universities.

College and university websites have high domain authorities and thus can be very appealing when it comes to strong link building.

You can adopt the following strategies to implement this strategy:

  • Create a list of institutions you are going to target.
  • Create a scholarship page for University and College students. Explain how a student can apply and set an amount you’ll pay if the student applies.
  • Reach out to universities and colleges to offer scholarships. Explain to them how much money a student can receive in scholarships through you.

In the past, this strategy has gone horribly wrong for many, as they ended up creating sites that looked spammy and illegitimate. So make sure you reach out to institutions that look legit and offer scholarships that look legitimate.

8) Testimonial Links

If you are using other tools, products, and services that are relevant to your business, then you could be looking at a potential link. Make sure the services you use have a testimonial space that they use to post links. Tell them how their service helped you or your business. You get to post links while they get a real testimony; it is a win-win situation.

9) Reach out to your existing contacts

If you or your company is associated with an organization, or if you have any long-standing clients or go-to suppliers, these all can become potential sources of links for you. Try to reach out to them to do you this one favor.

The Bottom Line

We at Integral Concepts have tried our hands on all of the above strategies with varying degrees of success to promote our MSA training services. Within months of implementing these strategies, we were able to not only generate more traffic to our website but also build a stronger presence online while edging out our competitors. They worked for us, and we hope they work for you too.

 

Disclaimer: THIS ARTICLE IS A GUEST POST